So I started with the "Goats do roam" wine.

and I had a good idea for some packaging involving a goat skull that looked like the skull from "The Eagles greatest hits" album.
But that would've turned out to be sort of morbid and also started to look very western. I still really wanted to do the idea so I started looking for anything that would make sense. Thats when I found out that
Arizona is good vineyard country. Problem solved